YOU DON’T SELL TO DOGS

My brother Jason founded Animal Pharmaceuticals.

He sold his company in 2021 for $40m.
No employees. Boostrapped.

One of his products was Cherry Blossom Body Spray.

Here’s me: “Do dogs like smelling like cherry blossoms?”

Here’s Jason: “I’ve been selling pet products for 21 years. And I've never sold to a dog. I sell to people who have a dog.”

It's a good reminder.

You’re not selling to:
B2B.
Industries.
Companies.
Verticals.
Pet owners.
People.
Dogs.

You’re selling to people who have a dog.

Know your buyer.