FAKE NICE

Fake nice seems to be very en vogue right now in cold emails.

Fake nice sounds like this:

“Josh, loved your post on X.” “Josh, your point about X was brilliant.” “Josh, I’m truly impressed by …”

Most people don’t like sellers who are fake nice.

Why?

They know you have a hidden agenda to influence a certain reaction or behavior.

Fake nice is always followed by an ask, in my case, 30 minutes of time.

Instead of being fake nice, be direct. Like this:

“Josh, caught your interview with Voss. Are you open to interviewing other best-selling authors on your podcast? I have a few in mind that might be a fit.”

This shift? Fake nice -> Direct