GOOD COLD EMAIL COPY IS FOUND

Good cold email copy isn’t written.

It’s found.

I stole words from this testimonial for the Knot Needle to write the cold email below.

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Subject: Casper

Hey Josh,

Looks like you’re heading to Casper in a few weeks.

How are you ensuring you don’t spend 10+ minutes rigging a simple double drop nymph setup?

Over 3,000 beginner fly fishers use our tool to tie Orvis + Triple Surgeon knots in seconds. Just grab the tag end and sew your knots.

Think this might come in handy?

Either way, if you have the time, check out Pathfinder Reservoir. It’s a great honey hole for big trout and walleye.

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Why does this matter?

When you join the conversation already taking place in your prospect’s mind, they subconciously think, “You get me, what do you have?”

The idea is to be specific or crispy. When your copy is crispy you’re more believable.

Your customers are better at writing cold emails than you are.