AN OPEN LETTER TO SALESPEOPLE

Relax.

Just relax.

It’s not your job to talk people into buying.

You don’t control when or if people buy, so it’s madness to obsess over it.

All that matters is that you show up and do the work to the best of your ability.
That’s all you can do.
There’s peace and tranquility in that.

We tend to think about sales as just results.
But closing isn’t the only point of selling.
It’s also about opening.

Opening you up to the wonderful people you meet.
Opening you up to new skills.
Opening you up to different perspectives.

All of that makes you a more interesting person, no matter what the results are.

Nobody has it all figured out.

I think it’s helpful to view sales as a series of tiny experiments.
We can’t predict the outcomes.
Whatever the results, we learn something that informs future experiments.

If you approach sales with a mindset of experimenting and detaching from the results, the work becomes easier and more enjoyable.

Obsess over outcomes, worry and suffer.
Do your best, detach, and relax.

You get to choose.