100% OPEN RATE

How to get a 100% open rate on your cold outreach.

And never land in spam.

Send a letter in a FedEx envelope.

The psychology?

It doesn’t cost anything to send a cold email, so prospects don’t perceive it as valuable.  The inbox is a crowded channel.

FedEx is expensive compared to email so it feels more important or exclusive.
Yes, it’s a feeling. 

I've printed my cold email and put it in a FedEx envelope.

Then I followed up with email:  “Subject line: July 14th FedEx”