THE WAR FOR ATTENTION

There is a war for your attention.

Advertising. Cold emails. Cold calls. Slack. Chat. LinkedIn. TikTok.

All of it hogs your attention. Distracts you.

If you’re like me, you don’t even realize your attention is being hijacked because social media is so addicting.

Why does this matter?

As William James said, “Our life experience will equal what we have paid attention to, whether by choice or default.”

How you spend your days is how you will spend your life."

How can you have more control over our attention?

Here’s what I’m doing.

I’m in Bolinas, California.

Every day for 20 minutes, I observe what I see, smell, taste, and feel as I walk the beach.

Finding interest in the everyday rewires your brain to be more deliberate about what you pay attention to.