UNLEARN WRITING

I learned how to swim when I was young.

But when I wanted to be a better swimmer as an adult, I had to unlearn the bad habits I had acquired and replace them with more efficient skills.

I had to delve into the mechanics of swimming and practice, practice, practice.

For example, my head was raised too high, which increased resistance and drag. This slowed me down and required more energy to maintain speed.

It’s the same with writing cold emails.

You learned the basics of writing in school, but if you want to write better cold emails, you need to unlearn bad habits (writing 5 page essays) and replace them with skills like copywriting and being concise and clear.

How?

Study the underlying psychology of good cold emails. Then practice, practice, practice applying the psychology to your prospects.

Here’s an example of a good cold email you can reverse engineer: