BE YOU

Beth is a successful AE who is unapologetically herself.

She’s a little goofy.
Laughs at her own jokes.

She claps when someone explains something clearly.

Waves at dogs on Zoom calls.

Does this little shoulder dance when a prospect says something interesting.

Says things like,
“Okay, this might be a weird question that I probably shouldn’t ask…”
and then asks it anyway.

Admits, “I’m slightly biased here.”

And it’s so refreshing.

Because most of us try to become who we think we’re supposed to be.

More serious.
More “professional.”

But here’s what I’ve noticed.

When you try to be someone you’re not, people feel it.

There’s a stiffness.
A script.
A performance.

When you’re fully yourself, there’s ease.

Why?

You come across as more real.
More authentic.
More relatable.

The irony?

The thing you’re tempted to hide
is often the thing that makes people trust you.

And why does trust matter?

In a world of similar products, trust is why people choose you.

You don’t need a persona.
You need to be a person.
Be you.