ASKING FOR FEEDBACK
I'm shocked by how few salespeople do this.
The cost? $0.00.
It’s asking prospects who ghosted you for feedback.
Here's how to ask for feedback:
Create a list of prospects who have ghosted you (people who expressed interest but didn't show for a meeting).
Send this email:
"Hi Beth, It looks like you’ve decided not to proceed with the cold call workshop. Perhaps I dropped the ball somewhere along the way.
Here’s my ask (and I know it’s an ask because you don't owe me a response.)
Would you be open to providing feedback so I can serve you better should a need arise in the future? Was it my terms? Price? Did you find someone else who was taller?
Either way, I know there are lots of people competing for your time and resources, so thanks for taking the time to look at my workshop.”
Why this works:
When you let go of the sale, prospects lower their guard and tell you the truth because they don't feel pressured.