KEEP IT CASUAL

Casual vs. formal cold email.

Formal:

“I recently had a conversation with a Sales Development Representative (SDR) located in North Carolina, who has demonstrated notable success in securing 18 meetings per month through the strategic use of cold email outreach targeting finance leaders. Considering that your sales efforts are directed towards Chief Financial Officers (CFOs), I believe you might find this methodology particularly relevant and advantageous for your own initiatives. This approach could potentially enhance your engagement with CFOs and improve your overall meeting conversion rates.”

Casual:

“Had a phone call with an SDR out of NC who’s booking 18 meetings a month via cold email with finance leaders. Since you sell to CFOs, I thought you might be interested.”

Why does this matter?

Casual language feels more personal and conversational, making it easier for people to relate to your message.

Formal writing comes across as stiff and impersonal.