“Never use a permission-based cold call opener.”

“Keep cold emails to under 60 words.”

“Always use an upfront contract during a discovery call.”

To the sales guru, these feel like facts, not opinions.

The guru really believes permission-based openers put you in a one-down or subservient position and therefore don’t work.

But someone who uses permission-based openers has success.

Every time you see a post from a sales guru, remember:

“This is from their point of view, based on what they’ve experienced.”

No matter how much conviction the sales guru has, most sales advice is not objectively true.

Everyone on LinkedIn is sharing perspectives not facts.

Try things for yourself. See what works for you.