COLD EMAIL

How to write cold emails that aren’t personalized but still get responses

Personalization is overrated.

Here’s an email you could send to every veterinarian. It’s personal, but not personalized:

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Hey Dr. Pete,

Not sure about your clinic, but many vets say they’re losing 6–8% of their revenue YoY because pet owners buy similar products online or at pet superstores.

ACME & BETA clinics started private labeling. Same products with their clinic’s branding so clients can’t price-shop on Amazon or at a big-box store.

No setup or design fees, and you can start with as few as 12 units.

You’ve probably looked into this?

Lisa

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The Psychology

1. No assumptions in the opener
   “Not sure about your clinic…” signals I’m not assuming anything about you. That lowers defenses and makes it safe to keep reading.

2. Relevance over personalization
   It skips fake rapport and goes straight to a real problem most vets face: lost revenue to online or retail competitors.

3. Authority through social proof
   Mentioning peer clinics (“ACME & BETA”) builds credibility and reduces perceived risk.

4. Objection-handling baked in
   “No setup or design fees” and “low minimum order” neutralize cost and commitment concerns before they surface.

5. Ends with elicitation
   “You’ve probably looked into this?” assumes the prospect is already in the know, which protects their ego. It’s a light nudge that invites correction or confirmation—much more natural than demanding a meeting.

This is the psychology of emails that get replies without personalization.

They’re relevant, low-pressure, and easy to say yes or no to.