GRANDMA’S TOASTER

My grandma’s toaster sucked.

Only one side worked. It only makes light toast. And it took forever.

So I bought her a new toaster.

Here’s me: “Grandma, I bought you a new toaster!” “Now, you can make two slices of toast!” “You can make dark toast!” “It’s 40X faster than your toaster.” “And it has a new touch screen display.”

Here’s grandma: “Take it back. I don't want it.”

Me: “Why?”

Grandma: “I only eat one piece of toast.” “I like light toast.” “I'm not in a rush.” “And I don't want to learn a new toaster user interface.”

The lesson? 

Benefits only matter if they matter to your grandma.