THE ART OF NOTICING

There is a war for your attention.

Advertising.
Cold emails.
Cold calls.
Slack.
Chat.
LinkedIn.
TikTok.

All of it hogs your attention. Distracts you.

If you’re like me, you don’t even realize your attention is being hijacked because social media is so addicting.

Why does this matter?

As William James said, “Our life experience will equal what we have paid attention to, whether by choice or default.”

How you spend you days is how you spend your life.

How can you steal your attention back?

Here’s what I did today.

I spent 20 minutes noticing what I see, smell, taste and feel as I walked the beach.

Finding interest in the everyday reprograms your brain to pay attention.

Taking a break from screens to notice your environment helps reboot your brain.

I can’t think of a better way to spend 20 minutes.