INBOUND VS OUTBOUND

People who take the actions below are not inbound leads.

Attended a webinar.
Downloaded an ebook. 
Visited the pricing page. 
Have a marketing qualified lead score greater than X.
Got a koosh ball from your trade show booth.

Treat all of the above like outbound leads. 

Don't mention the koosh ball.  
Or the webinar.
Or the ebook they downloaded.

Inbound leads are people who:

Fill out a Contact Us form.
Request a demo. 
Call/email you.

If you're knocking on a door it's outbound.
If someone is knocking on your door it's inbound.