Let People Come To It

I’m listening to Jenna Braun’s best friend help her clean out a drawer full of mismatched Tupperware.

Tops with no bottoms.
Bottoms with warped lids.
Total chaos.

I’ve been trying for years to convince Jenna to let me clean it out.

Every time I bring it up, she brushes it off.
“It’s fine.”
“I know where everything is.”
“Don’t touch my system.”

But now her best friend Shari is in town.
Someone she’s known since they were six.

Shari also happens to be a professional organizer.

And suddenly, it’s a whole different vibe.

They’re going through the drawer together.
Laughing.
Curious.
Calm.
Collaborating.

She puts on a playlists.
It’s called Happy Oldies.
I hear:
“S S S S A T U R D A Y N I G H T”

They start dancing.

Shari holds up a warped lid and asks,
“Can you show me how this fits?”
“This one doesn’t seem to match anything…”
“These are single ladies that don’t have a mate.”

And Jenna responds,
“You’re right. I think that one melted in the dishwasher.”
“We should drop this off at Good Will.”
“Do you think I should get rid of this?”
“I think we should out this here.”

Here’s Shari:
“Do you love me? Do you love me? Do you love me?” (Hugs ensued.)

No pushback.
No resistance.

What changed?

It’s not the idea. I’ve had the same one for years.
It’s the messenger.
The tone.
The energy.

Shari didn’t try to fix anything.
She asked, gently.
Made space for Jenna to come to her own conclusions.

That’s what trust feels like.
That’s what good selling feels like.

When someone feels heard, not judged.
When the conversation feels safe, not strategic.

Same drawer.
Same Tupperware.
Different energy.

Big difference.