The Wrong Question
I shared a sales letter on LinkedIn I wrote for a client.
Lisa asked: “Have you gotten responses yet? How many do you sent out? What was the conversion rate?”
A fair question.
But the wrong one.
Because my results don’t predict yours.
Sales isn’t a universal math equation.
It’s movement.
Context.
Timing.
Tone.
What worked for me worked there, then, once.
Buddha said, “If you want to know the road ahead, ask those coming back.”
But he didn’t say to copy their footsteps.
He meant: walk your own.
Sales is messy.
Uncertain.
Not a spreadsheet.
More like a sandbox.
So instead of asking, “Did it work?”
Ask, “What can I learn if I try?”
Write.
Send.
Miss.
Adjust.
That’s how you get better.
Not by asking.
By doing.