Poke the Bear   #

Nobody wants to be convinced.  
Especially by a salesperson with commission breath.  

Switch from telling to asking.  
Ask a question that illuminates a potential problem:  
“We’re seeing that 91% of cold emails are landing in spam.  
What are you currently doing to make sure yours reach the inbox?”  

Curiosity floats when you stop anchoring it to your pitch.  
Ditch the pitch.
  Poke the bear.