---
title: "Inbound vs. Outbound"
url: "https://books.joshbraun.com/4/forsale/76/inbound-vs-outbound"
---

**INBOUND VS OUTBOUND**

People who take the actions below are not inbound leads. 

Attended a webinar. <br>
Downloaded an ebook. <br>
Visited the pricing page. <br>
Have a marketing qualified lead score greater than X. <br>
Got a koosh ball from your trade show booth. <br>

Treat all of the above like outbound leads. 

Don't mention the koosh ball.  <br>
Or the webinar. <br>
Or the ebook they downloaded. <br>

Inbound leads are people who:

Fill out a Contact Us form.<br>
Request a demo. <br>
Call/email you. <br>

If you're knocking on a door it's outbound.<br>
If someone is knocking on your door it's inbound.