---
title: "You Don’t Sell to Dogs"
url: "https://books.joshbraun.com/4/forsale/47/you-don-t-sell-to-dogs"
---

**YOU DON’T SELL TO DOGS**

My brother Jason founded Animal Pharmaceuticals. 

He sold his company in 2021 for $40m.  
No employees. Boostrapped. 

One of his products was Cherry Blossom Body Spray. 

Here’s me:
“Do dogs like smelling like cherry blossoms?”

Here’s Jason:
“I’ve been selling pet products for 21 years. And I've never sold to a dog. I sell to people who have a dog.”

It's a good reminder. 

You’re not selling to:<br>
B2B.<br>
Industries.<br>
Companies. <br>
Verticals. <br>
Pet owners. <br>
People. <br>
Dogs.<br>

You’re selling to people who have a dog. 

Know your buyer.