---
title: "What Do You Do?"
url: "https://books.joshbraun.com/4/forsale/42/what-do-you-do"
---

**WHAT DO YOU DO?**

Chances are someone has asked, “What do you do?”

Here’s the run. 

You’ve probably never be taught how to explain what you do in a way that invites people to care and motivates them to want to learn more.

Why does this matter? 

When prospects are confused, they don’t buy.

Confusing people sounds like this:

Prospect: “What do you do?”
Salesperson: “Calendly is a business communication platform used for teams to schedule, prepare, and follow up on external meetings.”

Treat buzzwords (business communication platform) like a hot stove. Don’t touch them.  Everyone uses buzzwords so they don’t mean anything. 

Clarity sounds like this:

Prospect: “What do you do?”
Salesperson: “With Calendly, you paste a link into your email and schedule meetings without going back and forth to find the perfect time.”

See the framework?

With A, you do B, and C happens without D.

Example for Grammarly:
“With Grammarly, you type your text, and it automatically corrects spelling and grammar errors without needing to proofread manually.”

Your turn.

Use this framework to explain what you do.