---
title: "Selling is Serving"
url: "https://books.joshbraun.com/4/forsale/37/selling-is-serving"
---

**SELLING IS SERVING**

I learned a profound sales lesson from a server at a restaurant. 

Most servers sell dessert by saying this:

“Would you like dessert?”

I always say, “No thanks.”

But that’s not what Jennifer at the Tin Muffin in Boca Raton said.

Here’s Jennifer:

Jennifer: “Are you afraid of desert?” <br>
Me: “No.”

Jennifer: “We have many desserts, but there’s one that stands out. It’s our homemade banana cake. I have two kids and two cats, and this cake is my favorite thing in life. It’s life-altering, and I don’t like bananas. I think we have a few slices left, but I’m not sure.”

I said yes.

What does this have to with sales?

Selling is a transfer of confidence.
People can feel when you’re passionate about what you sell. 

I told Jennifer that she was one of the best salespeople I’ve ever met. Jennifer said, “I’m not a salesperson; I just like serving great food.”

Like I said, a profound sales lesson. <br>
Selling is serving.