---
title: "Fake Nice"
url: "https://books.joshbraun.com/4/forsale/32/fake-nice"
---

**FAKE NICE**

Fake nice seems to be very en vogue right now in cold emails.

Fake nice sounds like this:

“Josh, loved your post on X.”
“Josh, your point about X was brilliant.”
“Josh, I’m truly impressed by …”

Most people don’t like sellers who are fake nice.

Why?

They know you have a hidden agenda to influence a certain reaction or behavior.

Fake nice is always followed by an ask, in my case, 30 minutes of time.

Instead of being fake nice, be direct. Like this:

“Josh, caught your interview with Voss. Are you open to interviewing other best-selling authors on your podcast? I have a few in mind that might be a fit.”

This shift?
Fake nice -> Direct