---
title: "Cold Email"
url: "https://books.joshbraun.com/4/forsale/289/cold-email"
---

**COLD EMAIL**

How to write cold emails that aren’t personalized but still get responses

Personalization is overrated.

Here’s an email you could send to every veterinarian. It’s personal, but not personalized:

⸻

Hey Dr. Pete,

Not sure about your clinic, but many vets say they’re losing 6–8% of their revenue YoY because pet owners buy similar products online or at pet superstores.

ACME & BETA clinics started private labeling. Same products with their clinic’s branding so clients can’t price-shop on Amazon or at a big-box store. 

No setup or design fees, and you can start with as few as 12 units.

You’ve probably looked into this?

Lisa

_____

The Psychology

1. No assumptions in the opener<BR>
“Not sure about your clinic…” signals I’m not assuming anything about you. That lowers defenses and makes it safe to keep reading.

2. Relevance over personalization<BR>
It skips fake rapport and goes straight to a real problem most vets face: lost revenue to online or retail competitors.

3. Authority through social proof<BR>
Mentioning peer clinics (“ACME & BETA”) builds credibility and reduces perceived risk.

4. Objection-handling baked in<BR>
“No setup or design fees” and “low minimum order” neutralize cost and commitment concerns before they surface.

5. Ends with elicitation<BR>
“You’ve probably looked into this?” assumes the prospect is already in the know, which protects their ego. It’s a light nudge that invites correction or confirmation—much more natural than demanding a meeting.

This is the psychology of emails that get replies without personalization. <BR>

They’re relevant, low-pressure, and easy to say yes or no to.