---
title: "Grandma’s Toaster"
url: "https://books.joshbraun.com/4/forsale/25/grandma-s-toaster"
---

**GRANDMA’S TOASTER**

My grandma’s toaster sucked.

Only one side worked.
It only makes light toast.
And it took forever.

So I bought her a new toaster.

Here’s me:
“Grandma, I bought you a new toaster!”
“Now, you can make two slices of toast!”
“You can make dark toast!”
“It’s 40X faster than your toaster.”
“And it has a new touch screen display.”

Here’s grandma:
“Take it back. I don't want it.”

Me: 
“Why?”

Grandma:
“I only eat one piece of toast.”
“I like light toast.”
“I'm not in a rush.”
“And I don't want to learn a new toaster user interface.”

The lesson? 

Benefits only matter if they matter to your grandma.