---
title: "Swap Next for Now"
url: "https://books.joshbraun.com/4/forsale/172/swap-next-for-now"
---

**SWAP NEXT FOR NOW**

When I started in sales, I couldn’t wait to land my first big deal.​

And sure enough, I eventually closed Comcast. 

Celebration, high-fives.

And then, I noticed something. 

A day later, I was already thinking about the next big deal.
The next win. <BR>
The next milestone. <BR>

That initial excitement was quickly overshadowed by desire and pressure to keep going bigger.

In sales, it’s easy to chase the next target.<BR>
The next quarter’s goals.<BR>
Bigger accounts. <BR>

I think sometimes, we need to pause.<BR>
To take stock.<BR>
And recognize the wins we’ve already achieved.

You probably have what you once hoped for. ​<BR>
That sense of gratitude can refuel you more than any quota boost.

Stay ambitious.<BR>
But don’t forget to enjoy the journey.​<BR>
Swap next for now.