---
title: "No Overcoming Obections"
url: "https://books.joshbraun.com/4/forsale/169/no-overcoming-obections"
---

**NO OVERCOMING OBJECTIONS**

I don’t overcome objections.

You tell me you’re in a meeting, I say:
“Okay, I’ll call you back.”

You say “I need to think about it,” I say:
“Okay. No rush.”

You say “Send me some information,” I say:
“What information would you like?”

I detach.

Why?

When you detach, you remove pressure.

Most salespeople create pressure.

Here’s what I’ve noticed:

When I surrender control, people come back for their reasons, not mine.

If they don’t come back, that’s okay.
I’m not interested in working with people I need to convince.

Selling without pushing, convincing, or begging.

The golden rule?

I sell like I want to be sold.