---
title: "Not Too Sweet"
url: "https://books.joshbraun.com/4/forsale/139/not-too-sweet"
---

**NOT TOO SWEET**

I don’t like lemonade.<br>
My objection?<br>
It’s too sweet. <br>
Brooklyn Best is reading my mind.<br>
“Not too sweet.”<br>
Sold.<br>
I loved it.<br>
Not too sweet. Not too tart. Just right. 

The lesson? 

Proactively bringing up objections defuses them.

 ![IMG_3672.jpeg](https://books.joshbraun.com/u/img_3672-L9jH1p.jpeg)