---
title: "Sales Layoffs"
url: "https://books.joshbraun.com/4/forsale/138/sales-layoffs"
---

**SALES LAYOFFS**

Let’s talk about the real reason for sales layoffs.

A company gets funding.

VCs set growth goals.

VCs don’t understand sales, but they think they do.

They don’t take into account TAM and market penetration.

An Excel guru creates a forecast that shows doubling SDRs will double revenue.

The company hires 2X more SDRs.

Revenue doesn’t double even though there are twice as many SDRs.

Shocking.

Sales leaders blame SDRs. <BR>
SDRs are put on a PIP.<BR>
50% of SDRs are let go.<BR>

Sales leaders are let go.

New sales leaders are hired and pump up the board with a new forecast.

18 months later, they’re let go.