---
title: "100% Open Rate"
url: "https://books.joshbraun.com/4/forsale/112/100-open-rate"
---

**100% OPEN RATE**

How to get a 100% open rate on your cold outreach.

And never land in spam.

Send a letter in a FedEx envelope.

The psychology?

It doesn’t cost anything to send a cold email, so prospects don’t perceive it as valuable. 
The inbox is a crowded channel. 

FedEx is expensive compared to email so it feels more important or exclusive. <br>
Yes, it’s a feeling. 

I've printed my cold email and put it in a FedEx envelope. 

Then I followed up with email: 
“Subject line: July 14th FedEx”