---
title: "Sell Me This Pen"
url: "https://books.joshbraun.com/4/forsale/104/sell-me-this-pen"
---
**SELL ME THIS PEN**
Thoughts on "sell me this pen."
Jordon: “Sell me this pen.”
Josh: “Do you have a pen?”
Jordon: “I have several pens.”
Josh: “Do you need a new pen?”
Jordon: “No, I have a pen exactly like this one, but sell me this pen anyway.”
Josh: “I’m afraid I can’t do that.”
Jordon: “Why not?”
Josh: “I only sell pens to people who need a pen.”
The moral of the story?
It's not your job to talk people into buying pens.
Pens have no value without a problem.